Strategic Marketing Insights
Thought leadership from interviews conducted at Reuters Strategic Marketing in New York, US
Josh London
Reuters
Chief Marketing Officer
Carolyn Henry
Intel Corporation
Vice President & General Manager Americas Regional Marketing
Alice Milligan
Morgan Stanley
Chief Marketing Officer
Joey Castillo
PGIM
VP, Head of Global Marketing Programs
Alice Milligan, Chief Marketing Officer of Morgan Stanley, talks to Jasmine Kees, Sector Head of Reuters Events, about the importance of connecting with your target audience using language they understand and terms that they can relate to.
It's about segmentation and persona work
Carolyn Henry, Vice President & General Manager Americas Regional Marketing at Intel, talks to Josh London, CMO of Reuters, about marketing's role in driving growth at Intel and how momentum is being measured.
Does anybody talk like that?
Joey Castillo, VP, Head of Global Marketing Programs at PGIM, talks to Josh London, CMO of Reuters, about integrated programs that are designed to speak to investors and clients alike.
The importance of content, ideas and targeted thought leadership
Disclaimer: The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters. To work with Reuters Plus, contact us here.
Disclaimer: The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters. To work with Reuters Plus, contact us here.
Jasmine Kees
Reuters
Sector Head, Reuters Events
Josh London
Reuters
Chief Marketing Officer