The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters.
Produced by Reuters Plus for
Disclaimer: The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters. To work with Reuters Plus, contact us here.
Ahead of the curve
How Micron’s new brand design reflects its transformation into a semiconductor leader.
In a rapidly evolving tech landscape where innovation is key, Micron Technology stands out. Known for its cutting-edge memory and storage solutions, the company has long been a critical player in the semiconductor industry. And now, as the world moves toward an AI-driven future, it’s leading the way into a new frontier. This shift is symbolized by a refreshed brand identity, marked by a sleek and modern logo that reflects the company’s evolution to a leader in memory and storage innovation.
Striving to always be ahead of the curve, Micron has undergone a multiyear journey of innovating technology and delivering industry-leading memory and storage products to customers.
Influencing various industries
Inspired by the curves and colors of its wafers—a slice of semiconductor material that serves as the foundation upon which microelectronics are built—the new brand design highlights the core of Micron’s technology leadership. The reflective silicon color of the logo represents the wafer, and the gradient stems from light reflecting across the wafer’s surface, representing Micron’s bold, vibrant and inclusive vision. The shape of the letter “m” in the logo pays homage to the elephant—known for its memory, tenacity and resilience.
For Micron, staying ahead of the curve means anticipating future needs and driving the next generation of technology. Innovation and rapid execution are central to the company’s vision of transforming how the world uses information to enrich life for all.
Micron has a leadership portfolio of memory and storage solutions that accelerate technologies including those for AI data centers, high-performance computing and AI in smartphones, PCs and automobiles. These solutions empower organizations and individuals to move
faster, make smarter decisions, solve complex challenges and achieve more.
Micron’s new branding and logo represent the company’s leadership in the storage and memory industry.
As data becomes the cornerstone of technological advancement, the need for high-performance memory and storage solutions has never been greater. Micron plays a vital role in accelerating innovation globally by providing the foundation for tomorrow’s most disruptive technologies.
Micron is a recognized leader in rapid semiconductor technology innovation—consistently bringing next-generation memory and storage technologies to market faster than the competition.
Just this year, the company announced it was shipping the Micron ninth-generation (G9) triple-level cell NAND flash memory in solid-state-drives (SSDs). The accomplishment makes the company the first in the industry to achieve this NAND milestone. This improved technology enables best-in-class performance for AI and other data-intensive use cases—from personal devices and edge servers to enterprise and cloud data centers.
In healthcare, Micron’s memory and storage solutions support medical device manufacturers in creating consumer medical equipment such as portable telehealth monitoring systems. And in the automotive sector, its solutions are used in advanced driver-assistance systems (ADAS) such as collision avoidance and pedestrian detection. These systems improve vehicle safety, for people inside the automobiles and those outside.
Micron’s high-performance computing solutions are making waves in scientific research too. For example, Micron is collaborating with CERN as a member of its industry partner platform, openlab. The company’s technology is being used in the Compact Muon Solenoid (CMS) experiment at the Large Hadron Collider. Including roughly 5,500 staff members, this collaboration involves studying the Standard Model of physics and searching for phenomena such as extra dimensions and dark matter.
Micron’s semiconductor wafer is the basis for the company’s next-generation memory and storage solutions.
Micron’s HBM3E memory solution enables high-performance GenAI processing with 30% lower power than the competition.
In the world of gaming and devices, Micron’s memory enables advanced graphics cards to smoothly render animation, while its high-performance, low-power mobile memory solutions are used by global smartphone manufacturers to enhance generative AI (GenAI) experiences. It’s estimated by CounterPoint Research that 1 billion GenAI smartphones will be shipped between 2024 and 2027. And recently, leading Android OEMs announced AI-enabled smartphones with 12GB to 16GB of DRAM (compared to 8GB in flagship phones only last year). Micron is well placed to support these advancements with its memory and storage products.
Optimizing AI performance
The rapid rise of GenAI across many industries has led to an exponential increase in computational power required both for training large language models (LLMs) and for performing inference (putting AI into action after training).
Typically, the training process for an LLM requires vast amounts of information—often equated to the amount a single person could consume in 500,000 years. With current technology, however, this process is usually completed in just a few weeks.
As GenAI is still in its early days, the demand for infrastructure that can handle data-intensive workloads is continuing to grow.
1 billion
GenAI smartphones will be shipped between 2024 and 2027
Micron’s latest HBM (high-bandwidth memory) solution, HBM3E, the industry’s fastest, highest-capacity high-bandwidth memory, was designed to meet the rigorous demands of AI. All while consuming about 30% less power than its competitors. Micron has a robust roadmap for HBM and is confident it will maintain its time-to-market, technology and power efficiency leadership with HBM4 and HBM4E.
Similarly, the company’s LPDDR5 (low-power double data rate 5) memory has been engineered to deliver high performance with significantly less power, making it a good choice to support the heavy computational demands of AI training and inference. These capabilities enable faster processing, reduced latency and enhanced performance.
On the storage side, Micron’s SSDs and NAND flash solutions are optimized for big data analytics and real-time AI applications, empowering organizations to turn data into actionable insights more efficiently.
Leading into the future
Micron’s leadership is a direct reflection of the dedication and talent of its people. Since 2009, Micron has recorded nearly 30,000 new patents. That’s more than five patents a day. Its ability to innovate rapidly and execute projects reliably has earned the company partnerships with top-tier organizations across data center, automotive, client and mobile industries. By relying on Micron’s skilled teams, the company ensures that its memory and storage technologies reach the market faster, giving Micron’s partners a time-to-market advantage.
As a global leader in semiconductor technology innovation, Micron creates products that enhance people’s everyday lives in multiple ways across a wide range of industries. As GenAI reshapes entire fields, Micron’s rapid innovation in memory and storage is key to supporting the vast data processing and real-time decision-making that the industry requires. With its refreshed brand, Micron is not just embracing change—it’s helping shape the future of technology, one byte at a time.
Learn more about what Micron’s new look means and how it’s facilitating an AI-enabled future.
The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters.
Produced by Reuters Plus for
Disclaimer: The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters. To work with Reuters Plus, contact us here.