Kelly Combs, US Trusted AI Leader, KPMG LLP

Dean Bell, US Deal Advisory Strategy Leader, KPMG LLP

John Doel, US Human Capital Advisory Principal, KPMG LLP

Kelly Combs, US Trusted AI Leader, KPMG LLP

Where do you want to start your AI journey?

As the urgency to capture game-changing AI value intensifies, now is the time to be bold, fast and responsible in realizing its full potential. There are many paths to take to unlock the power of AI to shape your future. Your choices and priorities now will influence your journey. Take a moment to explore how you and your enterprise can embrace the power of AI and get pragmatic guidance and insights from KPMG and Reuters Plus.

THE GREATEST AI VALUE OPPORTUNITIES

KPMG research found that 65% of executives are confident that GenAI will enable their organization's growth strategy in the next year, and this number will only continue to rise as increasing numbers of business leaders see the value at stake.

For 97% of those surveyed in KPMG’s 2024 GenAI Study, AI investment is a priority. Where do they say the greatest value opportunities lie?

50% enhancing products and services

48% enhancing efficiency

42% improving product quality

37% improving supply chain efficiency

Enhancing products and services

Developing a strategic and measurable approach.

Determining where in the organization to prioritize investment.

Finding examples of real-world use cases today.

Driving value

BACK TO DRIVING VALUE

What do you want your business to achieve? AI can help you enhance every function, task and job role. It comes down to making sure you're balancing investment the right way. Dean Bell helps his clients achieve lasting benefits with enterprise AI programs by aligning AI strategy with future vision and using a balanced approach to measuring value that considers both ROI and investments.

HUMANIZING THE AI TRANSFORMATION

For CEOs surveyed in KPMG’s 2024 Outlook Pulse Survey, GenAI is central to gaining a competitive advantage.

69% are leveraging GenAI to fill gaps in their talent base

78% are prioritizing upskilling current employees

Focus on culture, collaboration and personal growth.

Identify everyday activities that can be augmented with AI.

Invest in AI learning, development, and upskilling programs.

How will you enable AI-driven transformation in a human-centric way?

BUILDING ON A FOUNDATION OF TRUSTED AI

To adhere to current requirements and prepare for future regulations, leading companies are instituting Trusted AI programs that embed clear guardrails across the organization and continually adapt to address new, evolving risks. With the right governance, policies and controls, organizations can strike the right balance between being bold, fast and responsible to accelerate the value of AI with confidence.

80% ethical frameworks

80%

81% disclosure

81%

81% privacy measures

81%

82% human oversight

82%

84% third-party review

84%

85% collaboration and regulatory adherence

85%

86% regular audits and monitoring

86%

87% education and training

87%

There is a “trust gap” around implementing AI, according to the 2024 KPMG Generative AI Consumer Trust Survey. So what is needed to demonstrate the ethical use of AI?

Acquire and manage data responsibly for AI solutions.

Develop a framework that guides AI strategy in a trustworthy way.

Appoint a head of AI and a council that ensures responsible and ethical use of AI.

What would you prioritize in your AI journey to build trust among users?

BACK TO START

With our powerful network of strategic alliances and investments, deep industry experience and commitment to Trusted AI principles, we can help you unlock the power of AI to shape and continuously evolve your future. At KPMG, we make AI real by embedding it across our enterprise and into our everyday operations, transforming the way we work. We help you operationalize AI in your business to empower your people; increase scale; and accelerate value, growth and ROI. We honed a human-centric approach to AI because we know that the future will be powered by people and enabled by AI.

HOW KPMG CAN HELP

To learn more about how KPMG can help you define and implement your AI strategy, shape your future workforce and partner with you along your AI transformation journey, visit us at www.kpmg.us/ai

KPMG ranks #1 for quality AI advice and implementation in the US

According to senior buyers of consulting services who participated in the Source Perceptions of Consulting study in the US in 2024*, KPMG ranks No. 1 for quality in AI advice and implementation services.

TRANSFORMATION

BACK TO TRANSFORMATION

Organizations are at various stages of their AI journey, as is the workforce. People-centered AI transformation brings digital investments, organizational change and value outcomes together. John Doel assists clients in realizing the full potential of AI by helping mobilize and implement AI programs to develop a future-ready workforce that fuels growth and success for organizations.

ENSURING TRUST

Building transparency into the system from the outset will promote confidence in AI systems throughout every stage of your AI journey. Kelly Combs leads KPMG's Trusted AI offering. She works with clients to adapt AI at scale, create responsible and trustworthy practices, and mitigate risks associated with AI solutions.

Percentage of consumers who perceive these business practices as effective for the ethical use of AI.

ENSURING TRUST

Getting started with AI requires a trusted AI framework and strategic approach to AI governance. Kelly Combs leads KPMG's Trusted AI offering. She works with clients to adapt AI at scale, create responsible and trustworthy practices, and mitigate risks associated with AI solutions.

ENSURING TRUST

BACK TO START

Accountability is crucial for any organization, and establishing AI leaders and a dedicated core team can ensure your investments align with core values. Kelly Combs leads KPMG's Trusted AI offering. She works with clients to adapt AI at scale, create responsible and trustworthy practices, and mitigate risks associated with AI solutions.

BACK TO START

BACK TO ENSURING TRUST

Dean Bell, US Deal Advisory & Strategy Leader, KPMG LLP

John Doel, US Human Capital Advisory Principal, KPMG LLP

Kelly Combs, US Trusted AI Leader, KPMG LLP

AI BLUEPRINT WRAP UP

BACK TO ENSURING TRUST

37%

48%

42%

50%

IN COLLABORATION WITH

PRODUCED BY

TRUST

TRANSFORMATION

value

home

WRAP UP

TRUST

TRANSFORMATION

value

home

WRAP UP

At KPMG, we believe AI will bolster—not replace—humans, significantly enhancing their capabilities and everyday work experiences. While AI can process and analyze data at an unprecedented scale, it is human insight, creativity, discernment and decision-making that will unlock its true value.

visit.kpmg.us/SourceAIRanking

*Source, Perceptions of Consulting in the US in 2024, https://www.sourceglobalresearch.com

Ensuring trust

ENABLING TRANSFORMATION

Driving value

Watch clip

BACK TO START

BEGIN JOURNEY

Take a measurable approach Prioritize investment Identify use cases

Lead with a people-centered transformation Find activities AI can augment Futureproof your workforce

Manage data responsibly Develop AI governance Set up accountability roles

What are the challenges to extracting value from AI in your business?

Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.

Driving value

BACK TO DRIVING VALUE

BACK TO START

Every successful GenAI business strategy requires an investment strategy. And there is no one-size-fits-all; it depends on your organization’s objectives. Dean Bell helps his clients achieve lasting benefits with enterprise AI programs by aligning AI strategy with future vision and using a balanced approach to measuring value that considers both ROI and investments.

Driving value

BACK TO DRIVING VALUE

BACK TO START

With potential gains across front, middle and back-office functions from the use of GenAI, business leaders can’t afford to miss opportunities to create net-new engines of value. Dean Bell helps his clients achieve lasting benefits with enterprise AI programs by aligning AI strategy with future vision and using a balanced approach to measuring value that considers both ROI and investments.

TRANSFORMATION

BACK TO TRANSFORMATION

BACK TO START

Identifying activities that can be augmented with AI and establishing ways to measure progress is key to empowering workers to work differently. John Doel assists clients in realizing the full potential of AI by helping mobilize and implement AI programs to develop a future-ready workforce that fuels growth and success for organizations.

TRANSFORMATION

BACK TO TRANSFORMATION

BACK TO START

Learning experiences that create engagement and “stickiness” are critical to an organization’s adoption of AI and using it to get the most out of everyday work. John Doel assists clients in realizing the full potential of AI by helping mobilize and implement AI programs to develop a future-ready workforce that fuels growth and success for organizations.

BEGIN JOURNEY

BACK TO DRIVING VALUE

BACK TO START

BACK TO DRIVING VALUE

BACK TO START

BACK TO TRANSFORMATION

BACK TO START

BACK TO TRANSFORMATION

BACK TO START

BACK TO ENSURING TRUST

BACK TO START

BACK TO ENSURING TRUST

BACK TO START