AI is rewriting the rules of business – bold, fast and responsible adoption is the new imperative. KPMG’s Blueprint to Breakthrough helps organizations move from vision to value with trusted insights, real-world stories and proven strategies to unlock competitive advantage.
THE GREATEST AI VALUE OPPORTUNITIES
KPMG research found that 65% of executives are confident that GenAI will enable their organization's growth strategy in the next year, and this number will only continue to rise as increasing numbers of business leaders see the value at stake.
For 97% of those surveyed in KPMG’s 2024 GenAI Study, AI investment is a priority. Where do they say the greatest value opportunities lie?
50% enhancing products and services
48% enhancing efficiency
42% improving product quality
37% improving supply chain efficiency
Enhancing products and services
Developing a strategic and measurable approach.
Determining where in the organization to prioritize investment.
Finding examples of real-world use cases today.
Driving value
BACK TO DRIVING VALUE
What do you want your business to achieve? AI can help you enhance every function, task and job role. It comes down to making sure you're balancing investment the right way. Dean Bell helps his clients achieve lasting benefits with enterprise AI programs by aligning AI strategy with future vision and using a balanced approach to measuring value that considers both ROI and investments.
HUMANIZING THE AI TRANSFORMATION
For CEOs surveyed in KPMG’s 2024 Outlook Pulse Survey, GenAI is central to gaining a competitive advantage.
69% are leveraging GenAI to fill gaps in their talent base
%
78% are prioritizing upskilling current employees
Focus on culture, collaboration and personal growth.
Identify everyday activities that can be augmented with AI.
Invest in AI learning, development, and upskilling programs.
How will you enable AI-driven transformation in a human-centric way?
BUILDING ON A FOUNDATION OF TRUSTED AI
To adhere to current requirements and prepare for future regulations, leading companies are instituting Trusted AI programs that embed clear guardrails across the organization and continually adapt to address new, evolving risks. With the right governance, policies and controls, organizations can strike the right balance between being bold, fast and responsible to accelerate the value of AI with confidence.
80% ethical frameworks
80%
81% disclosure
81%
81% privacy measures
82% human oversight
82%
84% third-party review
84%
85% collaboration and regulatory adherence
85%
86% regular audits and monitoring
86%
87% education and training
87%
There is a “trust gap” around implementing AI, according to the 2024 KPMG Generative AI Consumer Trust Survey. So what is needed to demonstrate the ethical use of AI?
Acquire and manage data responsibly for AI solutions.
Develop a framework that guides AI strategy in a trustworthy way.
Appoint a head of AI and a council that ensures responsible and ethical use of AI.
What would you prioritize in your AI journey to build trust among users?
BACK TO START
With our powerful network of strategic alliances and investments, deep industry experience and commitment to Trusted AI principles, we can help you unlock the power of AI to shape and continuously evolve your future. At KPMG, we make AI real by embedding it across our enterprise and into our everyday operations, transforming the way we work. We help you operationalize AI in your business to empower your people; increase scale; and accelerate value, growth and ROI. We honed a human-centric approach to AI because we know that the future will be powered by people and enabled by AI.
HOW KPMG CAN HELP
To learn more about how KPMG can help you define and implement your AI strategy, shape your future workforce and partner with you along your AI transformation journey, visit us at www.kpmg.us/ai
KPMG ranks #1 for quality AI advice and implementation in the US
According to senior buyers of consulting services who participated in the Source Perceptions of Consulting study in the US in 2024*, KPMG ranks No. 1 for quality in AI advice and implementation services.
TRANSFORMATION
BACK TO TRANSFORMATION
Organizations are at various stages of their AI journey, as is the workforce. People-centered AI transformation brings digital investments, organizational change and value outcomes together. John Doel assists clients in realizing the full potential of AI by helping mobilize and implement AI programs to develop a future-ready workforce that fuels growth and success for organizations.
ENSURING TRUST
Building transparency into the system from the outset will promote confidence in AI systems throughout every stage of your AI journey. Kelly Combs leads KPMG's Trusted AI offering. She works with clients to adapt AI at scale, create responsible and trustworthy practices, and mitigate risks associated with AI solutions.
Percentage of consumers who perceive these business practices as effective for the ethical use of AI.
Getting started with AI requires a trusted AI framework and strategic approach to AI governance. Kelly Combs leads KPMG's Trusted AI offering. She works with clients to adapt AI at scale, create responsible and trustworthy practices, and mitigate risks associated with AI solutions.
Accountability is crucial for any organization, and establishing AI leaders and a dedicated core team can ensure your investments align with core values. Kelly Combs leads KPMG's Trusted AI offering. She works with clients to adapt AI at scale, create responsible and trustworthy practices, and mitigate risks associated with AI solutions.
BACK TO ENSURING TRUST
Dean Bell, US Deal Advisory & Strategy Leader, KPMG LLP
John Doel, US Human Capital Advisory Principal, KPMG LLP
Kelly Combs, US Trusted AI Leader, KPMG LLP
0
10
20
30
40
50
60
Q1
Q2
Q3
Q4
37%
48%
42%
50%
78
69
IN COLLABORATION WITH
PRODUCED BY
TRUST
value
home
WRAP UP
At KPMG, we believe AI will bolster—not replace—humans, significantly enhancing their capabilities and everyday work experiences. While AI can process and analyze data at an unprecedented scale, it is human insight, creativity, discernment and decision-making that will unlock its true value.
visit.kpmg.us/SourceAIRanking
*Source, Perceptions of Consulting in the US in 2024, https://www.sourceglobalresearch.com
Ensuring trust
ENABLING TRANSFORMATION
Watch clip
BEGIN JOURNEY
Take a measurable approach Prioritize investment Identify use cases
Lead with a people-centered transformation Find activities AI can augment Futureproof your workforce
Manage data responsibly Develop AI governance Set up accountability roles
Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.
Every successful GenAI business strategy requires an investment strategy. And there is no one-size-fits-all; it depends on your organization’s objectives. Dean Bell helps his clients achieve lasting benefits with enterprise AI programs by aligning AI strategy with future vision and using a balanced approach to measuring value that considers both ROI and investments.
With potential gains across front, middle and back-office functions from the use of GenAI, business leaders can’t afford to miss opportunities to create net-new engines of value. Dean Bell helps his clients achieve lasting benefits with enterprise AI programs by aligning AI strategy with future vision and using a balanced approach to measuring value that considers both ROI and investments.
Identifying activities that can be augmented with AI and establishing ways to measure progress is key to empowering workers to work differently. John Doel assists clients in realizing the full potential of AI by helping mobilize and implement AI programs to develop a future-ready workforce that fuels growth and success for organizations.
Learning experiences that create engagement and “stickiness” are critical to an organization’s adoption of AI and using it to get the most out of everyday work. John Doel assists clients in realizing the full potential of AI by helping mobilize and implement AI programs to develop a future-ready workforce that fuels growth and success for organizations.
MENU
Disclaimer: The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters. To work with Reuters Plus, contact us here.
The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters.
Produced by Reuters Plus for
AI Blueprint to Breakthrough
Reimagining Enterprise Strategy for the AI Era
Featuring Kevin Bolen, Head of AI Transformation, Strategy and Investments, KPMG US
Featuring Kevin Bolen, Head of AI Transformation, Strategy and Investments, KPMG US AI transformation success starts with people. Kevin Bolen shares how organizations are unlocking value by embracing a cultural shift that empowers people and reimagines work.
SHARE
Featuring Danielle Beringer, Principal, Advisory, Data Modernization, KPMG US Data modernization is at the core of AI. Danielle Beringer explores the essential role of data in building an AI foundation that fosters innovation while driving long-term value.
Featuring Danielle Beringer, Principal, Advisory, Data Modernization, KPMG US
Data Foundations for AI Innovation
Featuring Martin Sokalski, U.S. AI Leader, Consumer & Retail, KPMG US What's the key to moving beyond incremental change? Martin Sokalski reveals how leading organizations are customizing their AI approach to address unique sector challenges while maintaining trusted AI principles.
Featuring Martin Sokalski, U.S. AI Leader, Consumer & Retail, KPMG US
AI for Sustainable Growth
AI agent deployment has nearly quadrupled.
Organizations that have deployed AI agents:
Percentage %
Q1 2025
Q3 2025
Source: KPMG Q3 2025 AI Quarterly Pulse survey
11%
Data quality has emerged as the top barrier to success.
Organizations that say data quality is critical:
Q2 2025
56%
Improved Productivity
Enhanced Profitability
Higher Quality Work
Leaders see AI gains within traditional ROI frameworks.
LinKEDIN PROFILE
Backed by seven quarters of proprietary research, KPMG’s AI Quarterly Pulse reveals why AI momentum is building in the enterprise - and why leaders must act now. Latest survey: July 30–August 21, 2025.
WATCH NOW
Step into the collaboration between Google Cloud and KPMG as they unlock the next wave of AI transformation through the Gemini Enterprise platform. Authentic moments and expert insights reveal how AI is becoming a digital teammate, accelerating innovation across industries. Featuring Todd Lohr, National Managing Partner, Clients and Markets, KPMG LLP, and Gina Fratarcangeli, North American GSI Leader, AI Ambassador, Google Cloud.
Breakthroughs with Gemini Enterprise: Transforming with AI at scale
BACK
Backed by seven quarters of proprietary research, KPMG’s AI Quarterly Pulse reveals where AI momentum is building in the enterprise - and why leaders must act now. Latest survey: July 30–August 21, 2025.
Featuring Todd Lohr, National Managing Partner, Clients and Markets, KPMG LLP, and Gina Fratarcangeli, North American GSI Leader, AI Ambassador, Google Cloud
AI transformation success starts with people. Kevin Bolen shares how organizations are unlocking value by embracing a cultural shift that empowers people and reimagines work.
Data modernization is at the core of AI. Danielle Beringer explores the essential role of data in building an AI foundation that fosters innovation while driving long-term value.
What's the key to moving beyond incremental change? Martin Sokalski reveals how leading organizations are customizing their AI approach to address unique sector challenges while maintaining trusted AI principles.
Backed by seven quarters of proprietary research, KPMG’s AI Quarterly Pulse reveals why AI momentum is building in the enterprise - and where leaders must act now. Latest survey: July 30–August 21, 2025.
Backed by seven quarters of proprietary research, KPMG’s AI Quarterly Pulse reveals where AI momentum is building in the enterprise - and where leaders must act now. Latest survey: July 30–August 21, 2025.
Dean Bell, US Deal Advisory Strategy Leader, KPMG LLP
As AI reshapes industries and economies, the imperative to be bold, fast, and responsible has never been more critical. By leveraging AI's transformative power, your organization can unlock new pathways of value to create competitive advantage. Get ahead with proven insights and learnings from KPMG and Reuters Plus. Is your AI unlocking breakthrough value?
Featuring Kevin Bolen, Head of AI Transformation, Strategy and Investments, KPMG LLP
Featuring Danielle Beringer, Principal, Advisory, Data Modernization, KPMG LLP
Featuring Martin Sokalski, U.S. AI Leader, Consumer & Retail, KPMG LLP
AI agent deployment has nearly quadrupled
