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Consumer Products
A New Formula for Growth
in Consumer Products
In today’s consumer products landscape, relevance can no longer be assumed. Leaders face a critical choice: hold onto legacy or invest in what’s coming next.
%
35
of consumers
no longer see brand
as a critical buying factor
%
64
of consumers
have noticed more private-label options
%
78
of consumers
use shelf space as a
key negotiating tool
76% of CP leaders agree innovation is becoming more complex and increasingly requires AI and analytics.
Yet fewer than 33% believe their AI capabilities give them a competitive edge.
EY works with consumer products companies to sharpen their competitive edge, their strategy, and their ability to lead. They help the largest consumer products companies transform challenges into outcomes that drive growth. They deliver the confidence CP leaders need to accelerate brand relevance and elevate their place on the shelf.
Next
Prev
%
of top CP companies
outperformed the S&P 500
%
of top CP companies
match or exceed S&P 500 performance
2014
2024
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35
60
To move from defensive strategies to disruptive optimism, organizations must concentrate on where their brands can truly lead. This means modernizing the enterprise with AI-driven tools, strengthening relationships with retail partners, and delivering the consistent, disciplined performance that capital markets reward. Confidence isn't the outcome of success; it's the starting point.
The Path Forward
Start time 05:40
EY helps consumer products companies deliver the outcomes that matter most: deeper consumer connection, accelerated innovation, and modernized, AI-powered operations to support sustainable growth. These aren't theoretical. They translate directly into market performance, stronger partnerships, and capital that can be reinvested for growth.
Creating Value
Start time 01:20
Real confidence in consumer products comes from understanding where the market is moving and having the strategy to stay ahead of it. Today's landscape demands more than just scale, it also requires relevance.
Consumer behaviors are shifting rapidly, with brand loyalty increasingly contingent on value, innovation, and authentic connection.
The Challenge
0:00-1:27
Start time 00:00
