The findings of the Ipsos Affluent Europe 2017 survey put Reuters ahead of all 44 international media brands measured for monthly reach across all digital platforms.
Reuters outstrips other international media organisations for digital reach (12.2% reach), including The New York Times (12%), BBC (11.9%), Financial Times (10.9%) and CNN (9.0%- excluding CNN Money).
Reuters also topped the list for monthly digital reach among;
• CFOs, finance directors and treasurers (20.5%)
• Those earning over €100,000 euros (21.8%)
• Affluent with €1,000,000 value of private investments (excluding home/ mortgage) (23.3%).
• Workers in finance and IT1 (17.7%)
• Influential opinion leaders2 (23.4%)
• Those who did over 6 return trips last year for business (28%)
• Affluent who own a watch valued at €10,000+ (29.7%)
The results follow the findings of the Tomorrow’s News 2017 survey which revealed that 94% of consumers prefer to obtain their news from news websites or apps and found that advertising on trusted news sites can help build awareness, influence perception and ultimately create a positive response to advertising. Find out more on the Tomorrow’s News survey.
“With growing concern over fake news, more and more consumers are turning to the digital sites they trust for accurate news updates. Reuters has built its reputation on delivering unbiased and credible news, and these results confirm our unrivalled scale in reaching affluent and influential audiences - with our monthly digital reach exceeding all other brands in the survey” said Munira Ibrahim, Reuters SVP for Sales and Content Solutions.
The Ipsos Affluent Survey Europe provides a representative sample of main income earners in the top 20% of households (defined by household income) in 21 European markets. To find out more details on the results of the Ipsos Affluent Survey Europe and the methodology used visit affluentsurvey.ipsos-nederland.nl/
1 Finance= Banking, Insurance or other financial services. IT= IT, internet, software or computer services, Telecommunication services, IT equipment/ Telecom equipment
2 Influential opinion leaders= People who have taken part in four or more of the measured (business) activities in the past 12 months