What helps brands appropriately speak to their customers’ emotions? Is it brand voice, message content, delivery channel? Or is it the fact that they care enough to understand the same things that you care about? We all want to belong. It’s part of what makes us human. The need for belonging isn’t new, but how we connect with others has changed, and not necessarily for the better. We have shorter attention spans. We glance from screen to screen so we often don’t feel completely part of any given experience. In this context how do B2B brands tell their story and address some of the human needs?
This year at Cannes, Reuters is partnering with The Drum to present a panel discussion on mapping the new B2B human journey, examining the criteria required for brands to create a truly engaging B2B journey, from the first steps in creating an emotional reaction, to sustaining consumer affinity in the long-term.
- Johanna Krantz, commercial director, EMEA, Reuters
- Kate Howe, chief growth officer, Dentsu Aegis UK&I
- Bill Kanarick, Global Customer Leader, EY
- Debbie Vavangas, iX leader, IBMix
Date: Wednesday 19 June 2019, 11:00 - 12:00
Location: The Drum Arms, Morrison's Lounge, 8 Rue Teisseire, 06400 Cannes, France
We'll be in Cannes all week so please do come by to meet the team, or contact us to arrange a meeting ahead of time.