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A rainbow arches over Hong Kong's Victoria Harbour June 19, 2012.   REUTERS/Bobby Yip (CHINA - Tags: ENVIRONMENT CITYSPACE) - RTR33V04

Hong Kong Tourism | Discover Hong Kong


ARTICLES | DISTRIBUTION | PICTURES

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The challenge

To produce compelling, multimedia content covering Hong Kong’s top tourist attractions, services and experiences and to distribute it to the world’s leading publishers.

The solution

We put together an experienced editorial team consisting of two senior multimedia producers and a creative director specialising in travel, entertainment and sports to cover nine key events selected by the Hong Kong Tourism Board (HKTB).

Pictures and stories

Reuters produced 20+ images and one story per event. Our editorial team collaborated closely with the HKTB throughout the campaign to ensure the content remained relevant to the client. The events approved by the HKTB included the International Dragon Boat Carnival, HK Cyclothon, HK Wine and Dine Festival, HK Chinese New Year Celebrations, HK Arts Month and HK Food Trucks Campaign.

Distribution

All content was edited, captioned, coded and distributed to the global media via Reuters platforms, reaching more than 2,500 clients. All content is archived on a dedicated HKTB branded channel on Media Express so that the global media can access and download HKTB content at anytime throughout the campaign period.

Reuters editorial expertise, professional photographers and videographers, together with their global distribution network, contributed to the successful and effective publicity of this inaugural event (Cyclothon).

Emily Luk, Senior Executive at Hong Kong Tourism Board

Results

32mins of on-air usage for Food Trucks campaign

238 publisher hits generated across the deal

45 publisher downloads for HK Cyclothon

Get in touch

Like what you see? Find out more from the team covering your region