Technology is progressing at an unprecedented rate. To help companies stay at the top of their game, Dell is helping them refresh and manage their fleet of PCs.
For many businesses, 2025 is proving to be a critical time to refresh their PCs.
The arrival of Windows 11 and fully equipped AI PCs and the need for enhanced protection from growing cyber threats are just some of the factors that are drawing businesses to consider an upgrade or overhaul of their existing equipment over the coming months.
In a previous article with Tom Tobul from Dell Technologies, we highlighted the urgency to upgrade, and the risks associated with not doing so. Here, we look at how Dell Technologies can help businesses upgrade more easily.
The company's newest line of PCs—offering Intel® Core™ Ultra Processors with NPU, GPU and CPU chips—certainly provides all the state-of-the-art functionality that modern businesses require when deciding to upgrade. As well as lightning-fast speed and extended battery life, they also incorporate unique built-in security features to protect from cyberattacks, making them the world's most secure commercial AI PCs*. In addition, Dell also offers a range of services to help businesses drive productivity and improve efficiency.
Learn more about Dell’s new product line and how the company can help refresh your company’s fleet of laptops.
Learn more
Secure and sustainable device retirement options that align to your company's environmental goals.
Retirement
Avoid downtime with AI-driven telemetry that predicts issues and provides actionable insights.
Support
Secure anywhere-work with hardware and software defenses built for today’s cloud-based world.
Security
Simplified solutions that seamlessly integrate into the environment of your choice to ease the stress of PC management.
Management
Deploy PCs with greater speed, less effort and
more control and ensure employees are instantly productive on first boot.
Deployment
Fully customizable options from Dell's award-winning business laptops, desktops, workstations and accessories.
Devices
Devices
Deployment
Management
Security
Support
Retirement
Customize your PC lifecycle with
Dell APEX PC-as-a-Service
Recognizing the financial constraints that small businesses face, Dell offers both flexible financing and subscription-based plans for its products and services,
enabling businesses to budget more effectively and improve their planning.
For example, when Danish manufacturing firm AVK Holding had to replace thousands of its end-of-life PCs, it signed up for Dell APEX PC-as-a-service. By replacing its traditional PC model, AVK has improved planning with predictable monthly payments while also reducing the time it takes to configure a PC for deployment from several days to 25 minutes.
Thanks to sustainable PC life cycles, AVK has also been able to reduce e-waste.
At the end of the PC life cycle, Dell’s Asset Recovery Services help businesses dispose of their old hardware in an environmentally responsible and secure manner.
“With Asset Recovery Services, Dell will take back all owned or leased hardware,
no matter who the vendor was,” Musheno says. “Customers can unlock value from their legacy devices to apply to their refresh, and we handle every detail from pickup to data sanitization.”
Dell is committed to empowering businesses with the technologies and services they need to thrive. By addressing each customer’s unique challenges, the company’s suite of offerings simplifies IT management, enhances productivity and unlocks new opportunities for growth. From proactive support and robust security to flexible financing and responsible asset recovery, Dell provides a trusted partnership for businesses looking to succeed in the digital age.
*Based on Dell internal analysis, October 2024. Applicable to PCs on Intel processors. Not all features available with all PCs. Additional purchase required for some features. Validated by Principled Technologies. A comparison of security features, April 2024.
Invest with ease and flexibility
When support issues arise, IT teams must act swiftly to keep employees productive. Reducing manual efforts, remotely deploying updates with ease and accessing fleetwide insights are essential for maximizing uptime. By adopting an automated approach to PC support, IT managers can detect and resolve issues before they impact end users.
“With ProSupport Plus and SupportAssist technology, companies can tap into
self-healing remediations powered by telemetry, enabling them to proactively address PC issues before they even occur,” Musheno says.
Understandably, cybersecurity is a concern for businesses of all sizes but can particularly impact small businesses that typically don’t have the resources in-house to protect against cyberattacks. Through Dell’s Managed Detection and Response (MDR) service, businesses of all sizes are provided with enterprise-grade security capabilities, so they don’t need extensive in-house security specialists. Musheno also notes that the MDR service also includes time from Dell’s Incident Response and Recovery service, which provides access to top experts and helps speed recovery after a breach.
Save time with automated support
Providing a seamless and efficient approach to managing the entire device life cycle—from custom imaging, configuration and physical deployment to managed services and eventual retirement—these services are taking the burden off overstretched IT staff, who have become the “jacks of all trades,” Musheno says. “IT staff are handling all kinds of different demands, but our automation and optimized services structure helps free up time for them to focus on innovation and business-critical priorities.”
Furthermore, the impact on end users when it comes to PC deployment can also be significant. “Through offers like ProDeploy Plus, our experts cover every aspect of deployment, ensuring that our customers are ready to work on day one,”
Musheno says.
One challenge is the inefficiency of conventional IT processes, which can drive up the costs for many businesses. Musheno notes that costs associated with device returns, and excess inventory leading to unnecessary purchases are common concerns.
Dell’s services help to streamline these processes, optimize costs and enable better planning for strategic IT investments.
Dell also provides professional services to help companies of all sizes align internal stakeholders and optimize their workplace IT strategies. “We were recognized on the Forbes list of the World’s Best Management Consulting Firms for 2023 and 2024,” Musheno says. “Our consultants can help businesses assess their current environment, define goals and develop road maps to achieve those goals.”
Ready-to-work device deployment
Smart device
management
for modern
businesses
From small companies to enterprise organizations, all businesses face similar challenges: dispersed employees, budget constraints and IT personnel who are already stretched to their limits without the additional burden of an upgrade.
“For end users, any disruption can get in the way of their productivity,” says Craig Musheno, Director, Dell Services Portfolio Management. “IT departments can transform their companies and help drive innovation, but if they are tied up with the daily tasks of managing lower-value activities, they have less time to do so.”
Across industries, customers are increasingly embracing a Managed Device Lifecycle Services (MDLS) model by trusting a services provider to simplify their device strategy and management. This model tightly ties together strategic advisory, device deployment and ongoing support, providing complete life cycle management, from device onboarding through sustainable retirement. It also includes security services to protect the devices.
“I think our ability to deliver services across the entire device life cycle is a major differentiator for how we look at business,” Musheno says. “It’s gone beyond traditional support and deployment services to understanding the entire journey
of these devices, and how both IT and end users interact with them.”
PC life cycle management
The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters.
Produced by Reuters Plus for
Continue reading
Disclaimer: The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters. To work with Reuters Plus, contact us here.
Disclaimer: The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters. To work with Reuters Plus, contact us here.
Learn more
Learn more about Dell’s new product line and how the company can help refresh your company’s fleet of laptops.
The Reuters news staff had no role in the production of this content.
It was created by Reuters Plus, the brand marketing studio of Reuters.
Produced by Reuters Plus for
Providing a seamless and efficient approach to managing the entire device life cycle—from custom imaging, configuration and physical deployment to managed services and eventual retirement—these services are taking the burden off overstretched IT staff, who have become the “jacks of all trades,” Musheno says. “IT staff are handling all kinds of different demands, but our automation and optimized services structure helps free up time for them to focus on innovation and business-critical priorities.”
Furthermore, the impact on end users when it comes to PC deployment can also be significant. “Through offers like ProDeploy Plus, our experts cover every aspect of deployment, ensuring that our customers are ready to work on day one,”
Musheno says.
One challenge is the inefficiency of conventional IT processes, which can drive up the costs for many businesses. Musheno notes that costs associated with device returns, and excess inventory leading to unnecessary purchases are common concerns.
Dell’s services help to streamline these processes, optimize costs and enable better planning for strategic IT investments.
Dell also provides professional services to help companies of all sizes align internal stakeholders and optimize their workplace IT strategies. “We were recognized on the Forbes list of the World’s Best Management Consulting Firms for 2023 and 2024,” Musheno says. “Our consultants can help businesses assess their current environment, define goals and develop road maps to achieve those goals.”
Recognizing the financial constraints that small businesses face, Dell offers both flexible financing and subscription-based plans for its products and services, enabling businesses to budget more effectively and improve their planning.
For example, when Danish manufacturing firm AVK Holding had to replace thousands of its end-of-life PCs, it signed up for Dell APEX PC-as-a-service. By replacing its traditional PC model, AVK has improved planning with predictable monthly payments while also reducing the time it takes to configure a PC for deployment from several days to 25 minutes.
Thanks to sustainable PC life cycles, AVK has also been able to reduce e-waste. At the end of the PC life cycle, Dell’s Asset Recovery Services help businesses dispose of their old hardware in an environmentally responsible and secure manner.
“With Asset Recovery Services, Dell will take back all owned or leased hardware, no matter who the vendor was,” Musheno says. “Customers can unlock value from their legacy devices to apply to their refresh, and we handle every detail from pickup to data sanitization.”
Dell is committed to empowering businesses with the technologies and services they need to thrive. By addressing each customer’s unique challenges, the company’s suite of offerings simplifies IT management, enhances productivity and unlocks new opportunities for growth. From proactive support and robust security to flexible financing and responsible asset recovery, Dell provides a trusted partnership for businesses looking to succeed in the digital age.
Continue reading
Dell's new suite of PCs unlocks tailored AI-driven solutions
Future-proof your business
Read more
How Dell's expertise is helping businesses refresh their fleet of PCs
PC life cycle management
Read more
Disclaimer: The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters. To work with Reuters Plus, contact us here.
For many businesses, 2025 is proving to be a critical time to refresh their PCs.
The arrival of Windows 11 and fully equipped AI PCs and the need for enhanced protection from growing cyber threats are just some of the factors that are drawing businesses to consider an upgrade or overhaul of their existing equipment over the coming months.
In a previous article with Dell’s Tom Tobul, we highlighted the urgency to upgrade,
and the risks associated with not doing so. Here, we look at how Dell can help businesses upgrade more easily.
Dell’s newest line of PCs—offering Intel Core Ultra Series 2 processors with NPU, GPU and CPU chips—certainly provides all the state-of-the-art functionality that modern businesses require when deciding to upgrade. As well as lightning-fast speed and extended battery life, they also incorporate notable security features to protect from cyberattacks. In addition, Dell also offers a range of services to help businesses drive productivity and improve efficiency.
Technology is progressing at an unprecedented rate. To help companies stay at the top of their game, Dell is helping them refresh and manage their fleet of PCs.
From small companies to enterprise organizations, all businesses face similar challenges: dispersed employees, budget constraints and IT personnel who are already stretched to their limits without the additional burden of an upgrade.
“For end users, any disruption can get in the way of their productivity,” says Craig Musheno, Dell’s Director, Services Portfolio Management. “IT departments can transform their companies and help drive innovation, but if they are tied up with the daily tasks of managing lower-value activities, they have less time to do so.”
Across industries, customers are increasingly embracing a model and trusting a services provider to simplify their device strategy and management. This model tightly ties together strategic advisory, device deployment and ongoing support, providing complete life cycle management, from device onboarding through sustainable retirement. It also includes security services to protect the devices.
“I think our ability to deliver services across the entire device life cycle is a major differentiator for how we look at business,” Musheno says. “It’s gone beyond traditional support and deployment services to understanding the entire journey
of these devices, and how both IT and end users interact with them.”
PC life cycle management
Providing a seamless and efficient approach to managing the entire device life cycle—from custom imaging, configuration and physical deployment to managed services and eventual retirement—these services are taking the burden off overstretched IT staff, who have become the “jacks of all trades,” Musheno says. “IT staff are handling all kinds of different demands, but our automation and optimized services structure helps free up time for them to focus on innovation and business-critical priorities.”
Furthermore, the impact on end users when it comes to PC deployment can also be significant. “Through offers like ProDeploy Plus, our experts cover every aspect of deployment, ensuring that our customers are ready to work on day one,”
Musheno says.
One challenge is the inefficiency of conventional IT processes, which can drive up the costs for many businesses. Musheno notes that costs associated with device returns, and excess inventory leading to unnecessary purchases are common concerns.
Dell’s services help to streamline these processes, optimize costs and enable better planning for strategic IT investments.
Dell also provides professional services to help companies of all sizes align internal stakeholders and optimize their workplace IT strategies. “We were recognized on the Forbes list of the World’s Best Management Consulting Firms for 2023 and 2024,” Musheno says. “Our consultants can help businesses assess their current environment, define goals and develop road maps to achieve those goals.”
When support issues arise, IT teams must act swiftly to keep employees productive. Reducing manual efforts, remotely deploying updates with ease and accessing fleetwide insights are essential for maximizing uptime. By adopting an automated approach to PC support, IT managers can detect and resolve issues before they impact end users.
“With ProSupport Plus and SupportAssist technology, companies can tap into
self-healing remediations powered by telemetry, enabling them to proactively address PC issues before they even occur,” Musheno says.
Understandably, cybersecurity is a concern for businesses of all sizes but can particularly impact small businesses that typically don’t have the resources in-house to protect against cyberattacks. Through Dell’s Managed Detection and Response (MDR) service, businesses of all sizes are provided with enterprise-grade security capabilities, so they don’t need extensive in-house security specialists. Musheno also notes that the MDR service also includes time from Dell’s Incident Response and Recovery service, which provides access to top experts and helps speed recovery after a breach.
Ready-to-work device deployment
Save time with automated support
Recognizing the financial constraints that small businesses face, Dell offers both flexible financing and subscription-based plans for its products and services,
enabling businesses to budget more effectively and improve their planning.
For example, when Danish manufacturing firm AVK Holding had to replace thousands of its end-of-life PCs, it signed up for Dell APEX PC-as-a-service (PCaaS).
By replacing its traditional PC model, AVK has improved planning with predictable monthly payments while also reducing the time it takes to configure a PC for deployment from several days to 25 minutes.
Thanks to sustainable PC life cycles, AVK has also been able to reduce e-waste.
At the end of the PC life cycle, Dell’s Asset Recovery Services help businesses dispose of their old hardware in an environmentally responsible and secure manner.
“With Asset Recovery Services, Dell will take back all owned or leased hardware,
no matter who the vendor was,” Musheno says. “Customers can unlock value from their legacy devices to apply to their refresh, and we handle every detail from pickup to data sanitization.”
Dell is committed to empowering businesses with the technologies and services they need to thrive. By addressing each customer’s unique challenges, the company’s suite of offerings simplifies IT management, enhances productivity and unlocks new opportunities for growth. From proactive support and robust security to flexible financing and responsible asset recovery, Dell provides a trusted partnership for businesses looking to succeed in the digital age.
Invest with ease and flexibility
Smart device
management
for modern
businesses
Customize your PC lifecycle with
Dell APEX PC-as-a-Service
Secure and sustainable device retirement options that align to your company's environmental goals.
Retirement
Avoid downtime with AI-driven telemetry that predicts issues and provides actionable insights.
Support
Work from anywhere with built-in security above and below the operating system.
Security
Simplified solutions that seamlessly integrate into the environment of your choice to ease the stress of PC management.
Management
Deploy PCs with greater speed, less effort and
more control and ensure employees are instantly productive on first boot.
Deployment
Fully customizable options from Dell award-winning business laptops, desktops, workstations and accessories.
Devices
Devices
Deployment
Management
Security
Support
Retirement
Learn more about Dell’s new product line and how the company can help refresh your company’s fleet of laptops here.
Learn more
The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters.
Produced by Reuters Plus for

The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters.
Produced by Reuters Plus for
Disclaimer: The Reuters news staff had no role in the production of this content. It was created by Reuters Plus, the brand marketing studio of Reuters. To work with Reuters Plus, contact us here.
Technology is progressing at an unprecedented rate. To help companies stay at the top of their game, Dell’s suite of services is helping them refresh and manage
their fleet of PCs.
For many businesses, 2025 is proving to be a critical time to refresh their PCs. Windows 11, the arrival of fully equipped AI PCs and the need to protect themselves from growing cyber threats are just some of the factors that are drawing businesses to consider an upgrade or overhaul of their existing equipment over the coming months.
In a previous article with Dell’s Tom Tobul, we highlighted the urgency to upgrade and the associated risks for not doing so. Here, we look at how Dell can help businesses to upgrade more easily. Dell’s newest line of PCs—offering Intel Core Ultra Series 2 processors with NPU, GPU, and CPU chips—certainly provide all the state-of-the-art functionality that modern businesses require when deciding to upgrade. As well as lightning-fast speed and extended battery life, they also incorporate notable security features to protect from a cyberattack. In addition, Dell also offers a range of services to help businesses to drive productivity and improve efficiency.
Learn more about Dell’s new product line and how the company can help you refresh your company’s fleet of laptops here.
Learn more
From small companies to enterprise organizations, all businesses face similar challenges: dispersed employees, budget constraints and IT personnel who are already stretched to their breaking point without the additional burden of an upgrade.
“For end users, any disruption can get in the way of their productivity,” says Craig Musheno, Dell’s Director, Services Portfolio Management. “IT departments can transform their companies and help drive innovation, but if they are tied up with daily tasks of managing lower-value activities they have less time to do so.”
Across the industry, we see customers embracing a Managed Device Lifecycle Services (MDLS) model by trusting a services provider to simplify their device strategy and management. This model tightly ties together strategic advisory, device deployment and ongoing support, providing complete lifecycle management from onboarding through sustainable retirement. It also includes security services to protect the devices.
“I think our ability to deliver services across the entire device lifecycle is a major differentiator for how we look at business,” Musheno says. “It’s gone beyond traditional support and deployment services to understanding the entire journey of these devices and how both IT and end users interact with them.”
PC lifecycle management
Providing a seamless and efficient approach to managing the entire device lifecycle—from custom imaging, configuration, and physical deployment to managed services and eventual retirement—these services are taking the burden off overstretched IT staff, who have become the “jacks of all trades,” Musheno says. “IT staff are handling all kinds of different demands, but our automation and optimized services structure helps free up time for them to focus on innovation and business critical priorities.” Furthermore, the impact on end users when it comes to PC deployment can also be significant. “Through offers like ProDeploy Plus, our experts cover every aspect of deployment, ensuring that our customers are ready to work on day one,” he adds.
One challenge is the inefficiency of IT processes which can drive up the costs for many businesses. Musheno notes that costs associated with device returns and excess inventory leading to unnecessary purchases are common concerns. Dell’s services help to streamline these processes, optimize costs and enable better planning for strategic IT investments.
Dell also provides Professional Services to help companies of all sizes align internal stakeholders and optimize their workplace IT strategy. “We were recognized on the Forbes list of the World’s Best Management Consulting Firms for two consecutive years, 2023 and 2024,” he says. “Our consultants can help businesses assess their current environment, define goals and develop road maps to achieve those goals.”
Ready to work experience
When support issues arise, IT teams must act swiftly to keep employees productive. Reducing manual efforts, remotely deploying updates with ease and accessing fleetwide insights are essential for maximizing uptime. By adopting an automated approach to PC support, IT managers can detect and resolve issues before they impact end users.
“With ProSupport Plus and SupportAssist technology, companies can tap into self-healing remediations powered by telemetry, enabling them to proactively address PC issues before they even occur,” Musheno says.
Understandably, cybersecurity is a concern for businesses of all sizes, but can particularly impact small businesses which, typically, don’t have the resources in-house to deal with a breach. Through Dell’s Managed Detection and Response (MDR) service, businesses of all sizes are provided with enterprise-grade security capabilities, so they don’t need extensive in-house security specialists. Musheno also notes that the MDR service also includes time from Dell Incident Response & Recovery to provide access to top experts and help speed recovery after a breach.
Save time with automated support
Recognizing the financial constraints that small businesses face, Dell offers both flexible financing and subscription-based plans for its products and services, enabling businesses to budget more effectively and improve their planning.
For example, when Danish manufacturing firm AVK Holding had to replace thousands of its end-of-life PCs, it signed up for a Dell APEX PC-as-a-service. By replacing its traditional PC model, AVK has improved planning with predictable monthly payments while also reducing the time it takes to configure a PC for deployment from multiple days to 25 minutes.
Thanks to sustainable PC lifecycles, AVK has also been able to reduce e-waste. At the end of the PC lifecycle, Dell’s Asset Recovery Service helps businesses dispose of their old hardware in an environmentally responsible and secure manner. “With Asset Recovery Services, Dell will take back all owned or leased hardware no matter who the vendor was,” Musheno says. “Customers can unlock value from their legacy devices to apply to their refresh and we handle every detail from pick up to data sanitization.”
Dell is committed to empowering businesses with the technologies and services they need to thrive. By addressing each customer’s unique challenges, the company’s suite of offerings simplifies IT management, enhances productivity and unlocks new opportunities for growth. From proactive support and robust security to flexible finance and responsible asset recovery, Dell provides a trusted partnership for businesses looking to succeed in the digital age.
Invest with ease and flexibility
Smart device
management
for modern
businesses
Learn more about Dell’s new product line and how the company can help you refresh your company’s fleet of laptops here.
Learn more